Rest assured, the Nokia Theater is not haunted by chain-dragging ghouls or demons from another dimension. Those screams that ring out early on Tuesday mornings in June—because Nintendo’s press conferences are always at 9 a.m. sharp on Tuesday morning at E3—are emitted by grown men, some of whom even have organ donor cards and wives.
Fact: No one on earth is happier than a Nintendo fan at the Nintendo press conference. They realize that this is the closest they will ever come to actually living inside an NES cartridge. As a result, they cannot possibly be expected to control their Real Housewives-caliber displays of emotion. The mere mention of a new Zelda or Mario game during the press conference—even if it’s claptrap like Mario Party: Off Da Hook—can set off a chain-reaction through the audience of the kind of girlish, high-pitched screams and crying jags—yes, even crying jags—typically reserved for Justin Bieber.
The general rule for a Nintendo press conference is this: The more obscure, the more niche the announcement, the more pronounced those screams will be. Case in point: At the 2011 press conference, the game that received the loudest screams was Luigi’s Mansion 2, the sequel to a thoroughly crummy, half-baked GameCube launch title that no one in his or her right mind would ever hope for or want. Should Nintendo announce a high-definition remake of Ice Climbers at this year’s presser, the ensuing screams will shatter wine glasses as far away as Oakland. -Scott Jones